Rafael Jimenez

connector, connector, connector

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Bio

Rafael is Founder and CEO of Seenapse, a search engine for creativity. Until recently, he was VP Strategy and Innovation at Havas Worldwide Mexico, a role he took as part of the merger with Substance, an agency he founded in 2008. In that year, Substance made significant inroads in the Mexican digital industry, including being awarded as IAB Agency of the Year.

A pioneer in digital strategy and creativity, Rafael founded his first agency, 401 interactivo, in 1991. Nine years later it was bought by WPP and renamed OgilvyInteractive. He was in charge of the company for five years, leading the market in terms of performance and creative recognition.

He then spent two years at Yahoo!, first as Country Manager and then as Co-GM for Hispanic America. Among other things, he was responsible for the launch of Yahoo! Search Marketing and Yahoo! Answers in Mexico. Rafael also served as President of IAB MX, and has had the chance to speak at many industry events in Latin America and the US.

Experience

Click on the dots to learn more.

2014 - Current

Founder

Seenapse

2005 - Current

Partner

Dixo.com

2012 - 2014

VP Strategy & Integration

Havas Worldwide

2007 - 2012

Co-Founder

Substance

2007 - 2007

GM Advertiser & Publisher Group, Hispanic America

Yahoo!

2005 - 2007

Country Manager, Mexico

Yahoo!

2005 - 2006

GM, Mexico

Yahoo! Search Marketing

2005 - 2005

VP Strategic Planning 360°

Ogilvy México

2000 - 2005

VP Interactive Communications

Ogilvy Group

1997 - 2000

Owner

interfaz401

1991 - 1997

Owner

401interactivo

1989 - 1991

Various titles

Softtek

Founder

Seenapse

Partner

Dixo.com

Non-Executive Board Member.

VP Strategy & Integration

Havas Worldwide

Assuming this role as part of the merger between Substance and EuroRSCG Mexico.

Co-Founder

Substance

Substance was a digital agency focused on brand building. It merged with Havas Worldwide Mexico in 2012.

GM Advertiser & Publisher Group, Hispanic America

Yahoo!

Co-GM for Hispanic America, in charge of monetization.

Country Manager, Mexico

Yahoo!

Successfully merged Yahoo! MX and Yahoo! Search Marketing MX, and launched Yahoo! Answers, among other things.

GM, Mexico

Yahoo! Search Marketing

Responsible for the launch and management of the Yahoo! Search Marketing business in Mexico.

VP Strategic Planning 360°

Ogilvy México

Helped to launch strategic planning as a 360º practice. Directed the repositioning of Tecnológico de Monterrey.

VP Interactive Communications

Ogilvy Group

OgilvyInteractive was the most awarded digital agency for four years in a row in national creativity award shows.

Owner

interfaz401

In charge of strategy, creativity, and production.

Owner

401interactivo

In charge of strategy, creativity, and production.

Various titles

Softtek

Started out as a programmer fresh from college; ended my period there as Partner and Consultant.

Projects

What I'm working on

Seenapse

Search engine for creatives
Think with other people's heads

Can't Buy Me Love

A book about interactive branding.
In Spanish.

Endeavor

Mentor

Seenapse

Seenapse is the search engine for creative people who are looking for non-obvious, divergent results to spark ideas.

Learn more

Can't Buy Me Love

Putting together a book about interactive branding, based on learnings/writings during my Substance period. Spanish.

Endeavor

I'm a mentor at Endeavor Mexico.

More about Endeavor

Testimonials

Hear what some of my colleagues have to say about me after working together on various projects throughout my career.

Nacho Hernandez

Director, K1 Speed / Founder MexGrocer.com

“I had the chance to work with Rafael between 2006 and 2007 when I chaired and programmed SES Latino Conference and Expo, as well as participated on some IAB Mexico committees. I was always most impressed by his professionalism and leadership at both Yahoo!, the IAB and industry in general. One may think his highest qualities are on the creative and interactive side, of course they are, but I believe what makes Rafael stand out from everyone else is his honesty, interpersonal skills and consistency focused his team, what's best for the company, as well as steering the industry into positive direction. He is a person that gets the job done and a brilliant speaker, I highly recommend him.”

Act. Juan Pablo Rodríguez

Performance & Social Analytics Manager en Crossmedia Digital Marketing

“Rafael has this special skills that allow him to image the whole picture with the conceptual and analytical side, enhancing the idea to develop. He also is a boss that gives the opportunity to propose new business ideas, freedor to administrate work time and specially he hears his staff.”

Fernanda Espinosa

Account Manager at American Tower

“Rafa is a greatly talented professional with an outstanding ability to communicate in a way that is different from any other. He has a unique vision and genuine interest for technology, social platforms, etc. It was a great experience to be on his team and watch the creative ideas flow on a daily basis.”

Cesar F. Sedano

Business Strategy & International Finance Executive

“Rafael possesses an entrepreneurial approach to business, and a passion and creativity that he infuses to all his projects. Rafael is well recognized as a subject matter expert in the digital advertising industry in Mexico. He possesses a global perspective but understands the need to be locally relevant. During his tenure in Yahoo!, Rafael demonstrated profound understanding of the current challenges of the on-line industry, competitive environment and future trends. He rapidly built great relationships at the corporate level where he was recognized by his strategic perspective, leadership, commitment, consistency and alignment. As the leader of Yahoo! Mexico he created a welcoming and inclusive work environment, at the same time that he improved Yahoo!’s mind share in that market, and established a much stronger industry presence and built long-lasting business relationships.”

⚙ Fernando Barbella

Creative Director at JWT

“Rafael is a new media (well, what`s "new" nowadays?, it doesn`t matter, he is probably working within new areas unknown 4 the rest of us!) professional of the highest caliber, and not enough with that, an excelent person on a personal level. One of the most active "cyberactivist" in the whole Latin America region, from the very very beginning.”

Mariano Burstein

Co-President Latin America at Batanga Media

“I had great references about Rafael, but only when I met him I could understand what " Interactivist" really means. Add to that creativity, fun, experience, commitment and leadership and you will get a perfect mix; exactly the one that Rafa has.”

Peter Celeste

President at The Search Agency

“Rafael is an exceptional leader who can step into a very broad role, identify the critical few things that are important, and get his team aligned, focused and motivated to accomplish anything. More importantly, he is a pleasure to work with - he is highly intelligent, easy going, has unquestioned integrity, and is committed to his business' success.”

William Alvarez

VP of SEO, Retail at JPMorgan Chase

“Rafa is a talented rainmaker by nature. His creative and strategic vision of new digital media has helped brands get extraordinary levels of recognition accompanied by outstanding results. I really admire his passion for our Industry and his permanent will to innovate. I had the great experience of having him to visit Colombia while working together at the group, happy to collaborate once more.”

Carlos Freitas

Experienced product development professional

“It's been great to work with Rafael. Always level headed, thoughtful, analytical but human, a zen-like manager and leader.

Somebody on you can count on to solve any problem.”

Gustavo Ross Quaas

Entrepreneur & Business Transformer

“Rafael is one of the few people in Mexico that really understand about Interactive Marketing. I have always respected him as a person and as a remarkable competitor aswell.”

Contact

Get in touch with me if you would like to do business together, share an idea or play a game of Go :)

Mexico City Area, Mexico

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